One question potential franchisees often ask is, “Why should I buy a franchise? Why not just go out and start my own business?” And certainly, some people do enter the business world in that manner. So what is the real value of purchasing a franchise rather than “going it alone”?
First, on your own, you likely will face the headwinds of large learning and experience curves. What are the right types of social media or local publications to advertise in? What type(s) of insurance should I carry? Are there collateral materials that would best market my business?
Without the professional training, business experience, or connections it takes to succeed, it is obviously difficult to get off the ground. Many small business owners begin by hiring third party professionals with the experience they lack just for advice. Let’s face it: opening your own business independently takes a lot of time and money.
